Lika Sasaki
Digital Marketing Strategist
Program Manager transitioning to Digital Marketing with communication and campaign experience from the UN sector. Brings versatile professional background spanning finance, NGOs, and international organizations. Combines strategic planning, stakeholder engagement, and emerging digital marketing skills with deep knowledge of sustainability and international trade. Developed and managed organizational social media presence, created compelling content, and implemented targeted campaigns while leading complex international projects.
This Is the Main Heading You Can Edit
What I do
From strategic planning to measurable execution, I transform digital challenges into revenue-generating opportunities for forward-thinking clients..
STRATEGIC CONTENT MARKETING
Premium content commands premium rates. I develop comprehensive content strategies that convert. My experience drafting case studies, articles, and policy briefs demonstrates my ability to craft content that positions clients as thought leaders in competitive markets, driving both engagement and conversion.
SUSTAINABILITY MARKETING
Capitalize on the growing eco-conscious market. My deep expertise in sustainability standards and biodiversity from managing global project at the UN positions me to help brands authentically develop and communicate their sustainability credentials—increasingly crucial for premium positioning and consumer loyalty.
HIGH-CONVERSION PPC CAMPAIGNS
Maximize ROI on every advertising dollar. My background in strategic planning for multi-stakeholder initiatives translates directly to creating highly targeted PPC campaigns that reach the right audience with the right message. My experience managing complex international projects with strict budgetary controls ensures I approach paid advertising with disciplined efficiency and ROI focus.
Geneva Switzerland
Responsible for overseeing implementation and monitoring of the Global BioTrade Facilitation Programme (BioTrade programme). (6-year $4.2 million project, 6 beneficiary countries). As part of the Trade and Environment branch, contribute to policy development, report drafting, and outreach supporting intergovernmental bodies and multilateral environmental agreements including biodiversity, oceans, circular economy, plastics, and climate change.
Geneva, Switzerland
Commissioned by Expertise France of the Post2020 Biodiversity Framework-EU Support project to develop a comprehensive policy brief on the sustainable trade of biodiversity-based goods and services as inputs for the CBD’s GBF negotiation process. Conducted extensive research on global biodiversity trade trends, policies, and best practices, as well as in-depth analysis of the complex interrelationships between international trade, biodiversity conservation, and sustainable development.
Geneva, Switzerland
Commissioned by Expertise France of the Post2020 Biodiversity Framework-EU Support project to develop a comprehensive policy brief on the sustainable trade of biodiversity-based goods and services as inputs for the CBD’s GBF negotiation process. Conducted extensive research on global biodiversity trade trends, policies, and best practices, as well as in-depth analysis of the complex interrelationships between international trade, biodiversity conservation, and sustainable development.