Lika Sasaki
Sustainability Specialist/Digital Marketing Strategist
15+ years experience spanning international organizations (UN, World Bank, EU Commission) focusing on sustainable trade initiatives, NTMs, standards; investment banking (front/middle office + executive admin); NGOs (education, sustainability sector). Expertise in connecting biodiversity conservation with trade policy. Experienced in digital communication (including SEO, PPC, content creation, website building, marketing campaigns) and stakeholder engagement across global networks.
Brings versatile professional background spanning finance, NGOs, and international organizations. Combines strategic planning, stakeholder engagement, and emerging digital marketing skills with deep knowledge of sustainability and international trade. Developed and managed organizational social media presence, created compelling content, and implemented targeted campaigns while leading complex international projects.

SUSTAINABILITY PROGRAM MANAGEMENT
With over 15 years implementing biodiversity conservation and sustainable development projects, I transform complex international frameworks into practical, measurable outcomes. From managing a 6-year, $4.2 million global programme across six countries to organizing workshops with 100+ participants, I excel at coordinating diverse stakeholders including government ministries, NGOs, and private sector partners. My experience building consensus among competing interests and ensuring deliverables align with both organizational goals and international standards enables organizations to execute their sustainability commitments with confidence.
STAKEHOLDER ENGAGEMENT & CONSENSUS BUILDING
Building agreement among competing interests is both an art and a skill honed through years of international negotiations. From facilitating discussions between government ministries and private sector partners to moderating workshops where NGOs, businesses, and policymakers must find common ground, I excel at creating productive dialogue even when stakeholders have fundamentally different priorities. My experience coordinating multi-party initiatives demonstrates an ability to navigate complex relationships, identify shared objectives, and guide diverse groups toward actionable outcomes.
CONTENT DEVELOPMENT & COMMUNICATION
Premium content requires authentic expertise and clear communication. Drawing from my experience drafting policy briefs for international negotiations and creating communication strategies that grew audiences by 120%, I develop content that positions organizations as thought leaders. My cross-cultural communication skills and technical writing background ensure messaging resonates across diverse audiences while maintaining accuracy and compelling storytelling that drives engagement and builds credibility in competitive markets.
Professional Timeline

Geneva Switzerland
Responsible for overseeing implementation and monitoring of the Global BioTrade Facilitation Programme (BioTrade programme). (6-year $4.2 million project, 6 beneficiary countries). As part of the Trade and Environment branch, contribute to policy development, report drafting, and outreach supporting intergovernmental bodies and multilateral environmental agreements including biodiversity, oceans, circular economy, plastics, and climate change.

Geneva, Switzerland
Worked as an independent sustainability consultant. Worked for clients such as Commissioned by Expertise France of the Post2020 Biodiversity Framework-EU Support project and Union for Ethical BioTrade. Researched and wrote policy recommendations for global biodiversity agreements, analyzing how international commerce can support rather than harm ecosystems. Developed case studies demonstrating how businesses can trade responsibly while protecting natural resources and supporting local communities.

Supported a global program connecting environmental conservation with international trade opportunities. Built the initiative's first digital presence across social media platforms, growing online engagement by 120% and reaching over 3,000 followers. Organized international workshops bringing together government officials and businesses from Southeast Asia to develop sustainable trade practices. Created communication materials and policy documents to help countries balance economic growth with environmental protection.

Geneva, Switzerland
Coordinated a UN project helping developing countries export sustainable products using environmental certification standards. Organized major conferences in Laos and Vanuatu with 130+ participants including farmers, exporters, and government agencies. Facilitated discussions on organic agriculture and sustainability standards, leading to the formation of new industry associations. Developed marketing materials to promote sustainable trade practices across different audiences.

Geneva, Switzerland
Contributed to a global database project aimed at making international trade regulations more transparent and accessible. Analyzed over 150 Japanese commercial regulations across multiple industries and translated complex legal requirements into standardized data formats. Helped build a comprehensive database that assists businesses and governments understand trade barriers and compliance requirements worldwide.

San Francisco, USA
Provided high-level administrative support to the Global Head of Equity Capital Markets, managing complex schedules, travel, and client relationships on a 24/7 basis. Streamlined financial processes and created training programs for administrative staff across multiple teams. Developed procedure manuals and system improvements that reduced administrative inefficiencies by 20% and cut unnecessary expenses by 15%.

Siem Reap, Cambodia
Worked with a social enterprise providing education and skills training to local communities. Developed English curriculum for over 100 students and taught business skills to women in vocational programs. Improved school operations through better record-keeping systems, resulting in 30% increased enrollment and 20% revenue growth. Coordinated humanitarian aid distribution to flood-affected communities.

Tokyo, Japan
Managed daily stock trading operations across Asian markets, overseeing 10,000+ transactions daily with strict time requirements. Maintained 90% on-time delivery rate and achieved top 5 client satisfaction rankings for three consecutive years. Developed crisis management procedures during the 2011 Japan earthquake, ensuring uninterrupted business operations and contributing to second-place revenue performance in Asia.

Tokyo, Japan
Managed financial operations and client relationships for the entire equity team, overseeing budgets and maintaining contact with 150+ clients across three continents. Created comprehensive training manuals and digital tools that improved operational efficiency and reduced costs by 15%. Coordinated major corporate events and conferences, handling logistics, client relations, and executive communications.